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Recently voted Winner of Best Foundation 2011. Smashit liquid foundation is 100% organic, offers SPF protection, is water resistant and comes in six different colour pallets.

Brand new to the UK and only available here we are very excited about this new cosmetic range. Make-up artists have been using it for the last 2-3 years and have said that they have never used such a good product in the field and many celebrities and TV personalities have now started to use it too. Its long lasting finish stays for 24 hours and is water resistant because it is a water in oil based foundation. People who buy this foundation return to buy it again and again.

Smashit organic liquid foundation includes micro mineral pigments that provide high-definition and gives full coverage ideal for every day use without feeling or looking heavy. Smashit provides the skin with a pure colour match that does not block pores and is easily removed with mild soap or skin cleansers. There are no petrochemicals or synthetic ingredients which is better for both you and the environment.

Extracts from sunflower oil and acerola cherry is easily absorbed into the skin which soothes and moisturises while the silk amino acid protects the skin from free radicals.  

Together, licorice, ginseng and rosemary create a natural sunscreen 6-7 SPF protection

Water resistant to give all day coverage

100% natural and organic

Smashit Foundation INCI list:

What is INCI?

INCI stands for The International Nomenclature of Cosmetic Ingredients. All cosmetic consumer products in the EU must be content declared under the INCI system. The ingredients must be shown for each product in quantity order. Thanks to the INCI system, it is possible to identify precisely the substances contained in the product. This is extremely important not only for people with allergies, but also for anyone who wants to know what subjects to let their skin come into contact with.

Micro-mineralpigment:

Smashit foundation provides micro-mineral pigment and is different from other traditional cosmetics that are often supplied arti- ficially, alcohol, petrochemicals and other irritating materials, which in turn easily cause allergy, micro-mineral pigment is kind to skin and rarely cause allergies. Micro-mineral pigments in the foundation does not contain fat and lies only on the skin’s outer- most layer, the epidermis. To clean your face you just need to wash your face with regular cleansing milk, do not need to use any special cleaning products to remove the foundation. Micro-mineral pigments are less than 1 micrometer (micron), the powder is very fine, the pellet is homogeneous, if pellet is homogenous makes the color even with good effect. These mineral ingredients will not stop up the pores but let your skin breathe freely the fresh air.

Tridecyl Neopentanoate:

Is a moisturizing ingredient. INCI: Tridecyl Neopentanoate

Sunflower oil:

Extracts from sunflower which is easily absorbed by the skin. Nourishes and stimulates blood flow, leaves skin feeling lightly.

INCI: Helianthus oil

Acerola Cherry Extract:

Very rich in vitamin C, which can stimulate the synthesis of collagen. INCI: Acerola Cherry Extract

Hyaluronacid:

Exists in skin and other organisms. It is a natural biological ingredient which has an extremely good moisturizing function, known internationally as the ideal of the natural moisturizing ingredient. Forms a protective film on the skin and makes the skin soft and moist and protects the skin from external bacteria, dust and ultraviolet radiation. The small molecular hyaluronic acid particles can penetrate the dermis (corium), increase blood circulation, improved intermediary metabolism,

reduces wrinkles, can increase the elasticity of the skin, makes skin age more slowly.

INCI: Hyaluronacid

Sodium PCA:

Natural moisturizing ingredient added to balance oil and water with good effect. Sodium PCA, otherwise known as the sodium salt of pyrrolidone carbonic acid, is a moisturizing ingredient that naturally occurs in the skin. It is a derivative of amino acids that are highly water absorbent. It is also hygroscopic, which means it absorbs moisture from the air. Sodium PCA provide moisture to the hair and skin and is used mainly as an ingredient in moisturizers. Sodium PCA is non-irritating to skin and eyes, non-comedogenic and is water and ethanol soluble. It is not soluble in oils. Sodium PCA is available in a variety of products for skin and hair, from lotions, lipsticks, foundations and shampoos, creams and gels. INCI: Sodium PCA

Glukosoxidas:

Besides the oxygen nourishing ingredient. Possible to prevent the inefficiencies of the products remaining ingredients.

INCI: Glukosoxidas

Silk Amino Acid:

Silk amino acids nourish the skin, adds a velvety touch to cosmetics and helps to prevent drying of the skin. Silk amino acids give the skin a very soft and velvety feel when used in a cosmetic product and has some excellent water-binding properties. Silk amino acids (silk proteins) also have some antioxidant effect. INCI: Silk Amino Acid

Lauroyl lysin:

Lauroyl Lysine is an amino acid derived from coconut oil. Lysine is an amino acid found in plants, most abundantly in legumes, and lysine are also found naturally in human cells. Chemically, Lauroyl Lysine is lauric acid and lysine HCl. It is a white, solid product then dried and used to create the ”silky”feeling of makeup and skincare. Lauroyl Lysine is also used as preservative for its anti-microbial properties and is a necessary ingredient for the creation of collagen.

INCI: Lauroyl Lysin

Sunscreen:

A mixture of extracts from Rosemary, Licorice and Ginseng produces a natural sun protection equivalent to SPF with 6-7 percent.

Rosmarin INCI: Rosmarinus Officinalis. Licorice INCI: Glycyrrhiza Glabra Root Extract. Ginseng INCI: Panax Ginseng Root Extract.

Size 50ml

Shade: Cream